Privacy policy

Effective Date: 6/09/2024

At Edition London, protecting your privacy is paramount. This Privacy Policy outlines how your personal information is collected, used, stored, and shared when you interact with or make a purchase from DMG Trading Pty Ltd, ACN: 677 528 791, trading as Edition London, through our website and related mobile applications (collectively, the “Site”). While we operate out of Australia, we serve customers in the UK and Ireland, adhering to relevant privacy laws.

For any questions or to request a copy of this Privacy Policy in a specific format, please contact us at help@editionlondon.co.uk.

PERSONAL INFORMATION WE COLLECT AND HOLD

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and installed cookies. As you navigate the Site, we collect information about individual web pages or products you view, what websites or search terms referred you, and how you interact with the Site. We may also collect location data if your mobile device has enabled such data collection. This automatically collected information is referred to as Device Information.

We collect Device Information using the following technologies:

Cookies: Data files placed on your device or computer. Learn more about cookies at http://www.allaboutcookies.org.
Log Files: Track actions on the Site and collect data such as IP address, browser type, and referring pages.
Web Beacons, Tags, and Pixels: Electronic files that record how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect personal details such as your name, billing address, shipping address, email address, phone number, payment information (including credit card numbers), and order history. We refer to this as Order Information.

We may also collect Other Information, including your name, address, and financial information when we engage with you through the Site or for other business purposes, such as independent contractor engagements.

Summary:
The term Personal Information in this Privacy Policy includes Device Information, Order Information, and Other Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Information for the following purposes:

Order Fulfillment: Processing payments, arranging shipping, and providing order confirmations and invoices.
Communication: Responding to inquiries or providing updates on your order.
Risk Screening: To detect and prevent fraud.
Marketing: Providing you with promotional material if in line with your preferences.

We also use Device Information to improve the Site's functionality, track user behavior, and enhance marketing and advertising campaigns. Additionally, we may use Other Information to assist in our interactions with you, including independent contractor engagements.

LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION

Our legal basis for processing your personal information depends on the specific context in which we collect it. This includes:

Legitimate Interests: For business operations or third-party interests.
Legal Obligations: To comply with applicable laws.
Contractual Obligations: To fulfill contractual duties related to orders.

In some cases, we may process your information based on your consent, which you can withdraw at any time.

SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with third parties to assist in its usage as described above. For example:

Shopify: Our eCommerce platform. Shopify Privacy Policy.
Google Analytics: For understanding customer behavior. Google Privacy Policy. You can opt-out via this link.

We may also share your information for legal reasons, in connection with business transactions, or with members of our group of companies. However, we do not sell your Personal Information.

INTERNATIONAL DATA TRANSFERS

Since Edition London operates solely out of Australia but serves customers in the UK and Ireland, your personal data may be transferred to and stored in Australia. We ensure that these transfers are compliant with applicable data protection laws and take necessary measures to safeguard your personal information.

If you would like more details about these measures, please contact us at help@editionlondon.co.uk.

DIRECT MARKETING

We only use your personal information for direct marketing if you have opted in. You can unsubscribe at any time by following the instructions in our communications or contacting us at help@editionlondon.co.uk.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide targeted advertisements. Learn more about targeted advertising at the Network Advertising Initiative.

To opt-out, visit the following:

Facebook
Google
Bing

YOUR RIGHTS

Depending on your location, you may have the following rights:

Access: Request details of the Personal Information we hold.
Correction: Correct any inaccurate or incomplete information.
Deletion: Request deletion of your data, subject to legal exceptions.
Objection: Object to how we process your data.
Data Portability: Request transfer of your data to a third party.

To exercise these rights, contact us at help@editionlondon.co.uk. Verification may be required to process your request.

DATA RETENTION

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations. After that, your data will be anonymized or deleted.

CHANGES

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The revised policy will be posted with an updated “Effective Date.” Continued use of the Site after such updates signifies your agreement with the revised terms.

MINORS

Our Site is not intended for individuals under 14 years of age. If we discover that we have collected personal information from a minor, we will take steps to delete it.

DISPUTE RESOLUTION

Any disputes related to this Privacy Policy will be resolved under the Terms of Service for Edition London. Arbitration will take place in accordance with the ACICA Arbitration Rules, with the seat of arbitration in Sydney, Australia.

CONTACT US

If you have any questions about our privacy practices, please contact us:

Edition London
DMG Trading Pty Ltd
ACN: 677 528 791
212/78a Albany St, Crows Nest NSW 2065, Australia
Email: help@editionlondon.co.uk